Don't let lack of knowledge stop you from publishing your book!
Dear Frustrated Author and Friend,

If you want to be guaranteed to have your book published in the next 2 months, then this is the most important letter that you’ll ever read.

We figured out Self-Publishing so now you don't have to …..
The only thing left is for you to finish your book!
We have taken away the excuses that used to hold you back when it comes to publishing your book.
No longer do you have to be concerned about agents, query letters, rejections and publishing houses.
When you self-publish, the only thing you need to concern yourself with is writing the best book that you can, because publishing is guaranteed.
'Now you can learn and apply the 7 essential skill sets of successful self-publishers and make your dreams a reality'
Today’s technology makes this possible ....

What used to be reserved for only big corporations and big publishing houses is now available to you. Professional printing of high-quality books is now affordable to the independent author and boy, it is a game-changer!

Today, we see unknown authors rising up in the Amazon rankings, all based on the quality of their work and not on who published them.

If you have ever wanted to publish your book, NOW IS THE TIME!

We went from 1 title to 9 titles in less than 2 years by self-publishing!

After 15 depressing months of being with a “traditional” publisher, we finally ‘wised up’ and pulled our book from them in order to go 100% independent.

Man, are we glad we did that! That very first month, we made more in royalty money than in a full year and three months with those other guys.

Not only that, but we were able to ‘put the pedal down’ and publish one title right after the other until we got it down to a system.

Now, we not only publish our own books in less than 40 days, we help numerous other authors publish their books too.

"Before I worked with 40-Day Publishing my Amazon sales were basically non-existent. I knew the only way to make it in this industry was to make it on Amazon. After finding 40-Day Publishing and following their wonderful advice my Amazon sales went from a 20 sale average monthly to over 600 sales monthly and continue to grow. Not only did they increase my sales, but I hit #1 on the Amazon Overall Best Seller list! I believe those numbers speak for themselves, but I highly recommend 40-Day Publishing".
Jennifer McMurrain, Self-Published Author of Quail Crossings

Dan Mawhinney and Darlene Shortridge have developed a masterful program to assist authors in the self-publishing challenge. Their program,40 Day Publishing’s SELF PUB 101, walks the participant through each step of the process from completed manuscript to published book. In addition to their helpful print material, they offer one-on-one coaching services to address issues and questions as they arise. I had three novels, which had been published by a subsidy house, that I wanted to self-publish through Kindle Direct and CreateSpace. Darlene answered all my questions about the process itself as well as giving me very timely and effective advice about pricing and marketing the ebooks. Thanks to her help, I was able to get all three ebooks up and running on Kindle Direct in less than one month and had a successful giveaway campaign that resulted in over 36,400 downloads of the first book in my series. This campaign led to an avalanche of sales afterward for all three ebooks and propelled them into bestseller status in the Kindle Store. I highly recommend the 40 Day Publishing program with SELF PUB 101 and now consider Darlene to be not only a wonderful coach but a trusted friend.
Rosemary Hines, Self-Published Author of Out of A Dream, Through the Tears, Into Magnolia and Around the Bend

Thank goodness for 40 Day Publishing! As a new author, I understood very little of the book publishing process and went with a well known self-publishing company. Unhappy with book sales, I decided to look for another way to get my second book in print. I believe it was a Divine appointment when 40 Day Publishing came my way.
Darlene and Danny Shortridge have a passion to help other authors. Their wealth of knowledge (gained by personal book publishing experience) has been of great help to me. They have many great ideas on how to promote and advertise books in order to increase sales. Danny and Darlene are excellent consultants and the one-on-one assistance they offer is priceless.
If you want an honest, fair, hard-working team of experts to advise and publish your book, I highly recommend 40 Day Publishing. They will walk you through the process of publication every step of the way. Coach, mentor, consultant, friend are all a part of their approach to making your book a top seller.
With A Thankful Heart,
Cheryl Zelenka, Self-Published Author of Facing Storms, Facing Trials and Divine Interruptions

We are Senior Citizens who have retired from the world of education and would like to publish books that would be beneficial for parents and teachers.
In the past, we have had some rather unsuccessful experiences publishing our books - we have the boxes in our garage to prove it. Publishing our own books was very expense. The printing costs were very highCin order to get a decent price per book, we had to buy a lot of copies and then along came the marketing headaches.
We met Darlene Shortridge and Daniel Mawhinney at their 40 Day Publishing booth at a local church exhibition. They were giving a showing of Darlene’s books and we began to share our experiences in publishing. Very briefly and professionally, they shared their program that creates digitalized versions as well as paperback and hardbacks. We saw our publishing opportunities in a new and manageable light.
We had already completed one manuscript and had two others in the planning stages. We decided to associate with 40 Day Publishing in completing the production. So far, in working with Daniel and Darlene, we have successfully completed the publishing of three books. They have also established a web site for us at and have made arrangements for us with Amazon. We found them to be totally professional and competent and as a result, we are now fulfilling our dreams of having our books printed and out in the public marketing world.
Peter & Bobbie Pierro, self-published authors of Free to Learn, Free to Teach, The Coach’s Toolbox, The Family Team & Growing & Learning

40 Day Publishing helped me with an ‘emergency’ reformatting, despite the fact that it was an emergency I created all by myself. And they gave me some very helpful advice and suggestions, answered all my many questions, and made fixing my mistakes a lot easier. For Volume II of the Adalta Series, I will start with them. I’m sure it will make the whole self-publishing process go a lot more smoothly. I wish I’d learned about them earlier. I made so many mistakes when I published my first book and I could have learned from their experience with their own books and from helping others so successfully. Thank you, Darlene and Dan. Believe me, I’ll be in touch before I even think about publishing the next book.
Sherrill Nilson, self-published author of Karda: Adalta Volume 1

Due to the ever increasing demand for us to teach personally on the fundamentals of self-publishing; helping other authors like you go from finished manuscript to published book in 40 days or less, we created….
Self Pub 101
40 Day Publishing’s Self-Publishing Online School

Learn the essential ‘need to know’ steps to get your book published now!

Here is what you will learn each week and what you will be able to do with it…


Getting Started with Self Pub 101 with a focus on Business Basics

Now it's time to set up your corporate headquarters! You will learn all the little bits and pieces that make a business a business. From branding to bookkeeping and structuring to sales tax, you name it, we'll cover it.

During week 1, you will: 

Title your book, name your business, copyright protect your work, apply for legally required permits, start the editing process, set up business accounts, and most importantly, set some goals and expectations for your publishing business, and much more….


Focus this week is on the layout of your book.
The layout of your book is completely determined by you! The three sections you must have are the title, copyright, and body. After that, you need to decide what will work best for your book based on whether it’s fiction or non-fiction, length, genre, style, audience, and personal preference. This class will be an overview of all the possible sections that can be included in a book and which handful you should be using.

During week 2, you will:

Determine which sections will be included in your book, solicit endorsements, write your author biography, dedication and acknowledgements, back matter for the cover and various book descriptions, and reorganize your master layout while you continue with edits and much more….


Focus on Editing Your Book
The starting point of any masterpiece is masterful editing! You will learn the basics of effective editing including how to use the included tools with your word processing program. This class will be a fun, energetic, ice-breaking class that will put your editing know-how to the test. You will also be taught how to self-edit, group-edit and where to go to hire the best professional editors.

During week 3, you will:

Harness the power of the ‘Beta Reader’, discover the most effective way to self-edit and find out where to go to hire the best professional editors and much more….


Being a successful author means being a successful marketer!

You will learn how to determine your target market, what enticing message to convey and what media you should use to reach them. This class will focus on the bottom-line essential marketing tools needed to promote your published work in the most effective way possible. You will also be taught our signature '2x4' marketing plan and how to implement it.

During week 4, you will:

Find, apply and launch the most effective social media outlets for your initial marketing efforts, set the date for your book launch, learn about newsletters and blogs, write and execute your marketing plan and much more….


A picture is worth far more than a thousand words!

You will learn how to make the best first impression possible using up to date graphic design principles, eye-capturing images and high-impact text. This class will teach you the elements and fundamentals of successful cover creation. Be prepared to get your hands dirty while you discover your inner cover artist.

During week 5, you will:

Find out what’s hot and what’s not in your genre, decide where to get your cover designed or how to do it yourself, plan out your design, decide on the best places to start promoting your new cover and much more….


This is what makes your book reader-friendly!

You will learn how to make the interior of both your paperback and digital versions of your book look great. While hiring a professional formatter is the best route to take to get the best results, you will learn how to acquire the necessary skills to format your own book(s) for zero cost.

During week 6, you will:

Update your master book file to include all layout sections decided upon as well as any editing updates, decide on hiring your formatter or doing it yourself, find out the one thing you must do once your book is formatted and much more….


If you want to be considered a professional in your field, you must have a website!

You will learn the essentials of website design, building and maintenance. Your author site is a direct reflection on you and your writing, so it is imperative to have a professional, clean and easy to navigate site. Again, you will learn how to acquire the necessary skills to build and maintain your own website.

During week 7, you will:

Decide on a website name and how to register it, formulate the copy for the three ‘must have’ web pages, decide on which company (ies?) to use for web hosting, building, etc. and get your website built and much more….


Once your book has been laid out, edited, formatted and the cover designed, it is time to launch.

This class teaches you where you will go and what information you will need to upload your book interiors and covers to be printed and available in paperback and digital format on Amazon, Barnes & Noble, Apple, Kobo, Smashwords and others.

During week 8, you will:

Order your proof copy, arrange for initial order of paperbacks, add links for purchasing books through your website, e-mail, blog, etc., finalize your book launch and much more….


This week is kind of a ‘wrap-up’ of the previous 8 weeks of teaching.

Here we will cover some of the ongoing concerns you may have as a published author like making changes to your book once it is published, where the best outlets for marketing may be, the importance of working on your next book and general Q & A from the previous weeks.


For many authors, speaking is a natural progression or even a pre-cursor to their writing endeavors. This class will focus on obtaining speaking engagements, choosing your topics, selling at the ‘back of the room’and using stories and humor in your talks.

Here is what else you get when you register now for Self Pub 101:
  • LIFETIME CLASS ACCESS (Online access to all class recordings and materials for the lifetime of this school)
  • BONUS MATERIALS (Starting with your PDF version of ’40 Day Publishing’ and continuing weekly with bonus checklists, forms and cheat sheets)
  • DISCOUNTED SERVICES (apply your full tuition directly against any of our publishing packages priced over $1500)
  • HEAR FROM THE PROFESSIONALS (almost every week we will have a guest instructor join us to provide more detailed insight into that week’s lesson)
  • DAILY INSTRUCTION – Every day over the course of the first 8 weeks, you will receive an e-mail with daily reminders, instructions, encouragement and tasks to keep you focused and on track towards your goal of being published in less than 2 months.
  • Receive 8 Years of Distilled Knowledge in a 10 Week Package!
  • 40 Day Publishing Gold Membership Included for first 12 Months
  • Monthly Group Q & A Sessions
  • Networking Social Media Site for Exclusive Gold Members
  • Monthly Newsletter with the latest Self-Publishing insights
  • Ongoing Discounts and exclusive member offers
-This school is not for you if you believe that you can just sit in a corner, meditate, and your book will finish itself, or edit itself, or upload itself, in other words…..there is work required. It may be fairly simple, but it certainly is not easy (although you get the benefit of us figuring out how to do all this over a number of years….while you get it handed to you over a couple of weeks!)

-This school is not for you if you are writing garbage. I am not going to go into our definition of ‘garbage’ but I will tell you this….our world is already too full of poorly written, horribly edited, ‘trashy’  books and it just needs to stop. If that is what you write, quit reading now.

-This school is not for you if the investment in your tuition would take food off your table or cause you tremendous financial hardship. Frankly, we don’t want you to get the course right now if that is your situation.
  • Authors who are ready to stop making excuses and get their book published.
  • Authors who want to maintain creative control over their book and not hand over rights to some stranger.
  • Authors who want to have their book published in the next 2 months instead of waiting 9 months to a year for a ‘Publisher’.
  • Authors who want to get paid monthly royalties of 30%, 50% even 70 % of their book’s retail instead of pennies every quarter.
  • Authors who want to truly buy their own books at wholesale for personal sales instead of retail.
  • Authors who want to know how their books are selling on a daily basis simply by going online instead of having no clue how their books are doing.
  • Authors who realize that their success is wholly dependent upon themselves!
 Register for school, start your classes and absorb a full 4 weeks of teaching from some of the best instructors in the self-publishing industry.

If you don’t feel that you have received 110% in value after only completing 40% of this course, give us the word and we will refund 100% of your tuition!

 Even better, you get to keep any and all downloads from the first 4 weeks of class as a ‘Thank you’ for trying out this school.

Enroll in Self Pub 101
One-time payment of $397
12 monthly payments of only $37
30 Day - No Questions Asked Guarantee!
Secure payments always...
P.S. - if you're skimming and just wanted to see what the offer was... 
for just one payment of $397 (or 12 monthly payments of $37),
you're getting fully enrolled in our 10 module Self-Publishing Online School 
where you will learn how to self-publish your book in 8 weeks or less!
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